Managed daily content creation, scheduling, and publishing, to align compelling messaging with brand guidelines.

Coordinated social media partnerships and influencer collaborations to expand reach and drive engagement.

Developed and implemented social media strategies to increase brand awareness and engagement across platforms including Facebook, Instagram, Twitter, and TikTok.

Engaged audiences by creating interactive activities, including trivia challenges and costume fashion shows, to deepen their appreciation for the magical world

Developed and published engaging social media content to promote live events and boost audience awareness and participation.

Coordinated stage productions to elevate audience experiences by constructing props, managing set designs, and recommending strategic prop purchases to enhance production quality.

Oversee strategic action plans for 15 artists, optimizing their capabilities and performances.

Organize public relations contacts to promote artists' brands, securing placements like BBC radio.

Research and establish new partnerships, such as Wallapalooza, to attract potential festival audience members.

Draft artist biographies to introduce readers to Sony/ATV artists.

Collaborate with the Artist & Repertoire department to identify emerging artists and songs.

Assist the marketing team in assembling the weekly newsletter and catalog.